What We Do

The ripple effect of positive change…

As a multi-faceted, impact-focused consumer brand management company, NYINI Luxury strives to amplify women, minority, and LGBTQ+-owned businesses, helping them attract and delight new consumers in creative, exciting ways. It’s our ultimate goal to drive impressive returns and “pay it forward” by leveraging the best people, products, and processes available to us. Led by a successful and seasoned group of industry professionals, business owners can trust NYINI Luxury to make a difference and help them reach a new level of achievement. Contact us today, and let’s work together to enhance your brand.

We are driven by our passion.

Hear Don Jones explain his personal motivation for founding NYINI Luxury and his commitment to amplifying Women & Minority brands on 4-Time Olympian Joetta Clark’s Be Extraordinary Podcast.

Our Mission

The team at NYINI Luxury is driven by a strong passion and personal motivation for boosting underrepresented groups in business, including women, minorities, and LGBTQ+ individuals. It’s our mission to create new opportunities for these groups, and we aim to develop strategies for new and existing businesses to ensure they continually attract and delight their consumers. When working with us, you can expect NYINI Luxury to chart new revenue pathways and previously untapped distribution channels to improve the consumer experience and overall human condition.


“I’ve made my living being generous, and it has served me well.”

— Don Jones, Founder and Managing Partner

How We Can Help

NYINI Luxury is proud to support women, minority, and LGBTQ+-owned businesses as much as possible. That’s why we offer a variety of services to help by:

  • Advising

  • Caring

  • Consulting

  • Creating

  • Designing

  • Financing

  • Loving

  • Managing

  • Marketing

  • Merchandising

  • Participating

  • Selling

  • Supplying

  • Supporting

  • Sustaining

  • Wholesaling

No matter what area your business needs support in, you can count on NYINI Luxury to be there for you in the best ways possible.

Serving With a Purpose

At NYINI Luxury, we strive to serve our clients with a purpose. We’re passionate about the work we do, and it’s our mission to provide the best support to as many underrepresented brands as possible. Let us help make your business more accessible to consumers everywhere, and partner with us today.

View our Brand Partners